Comme des Garçons

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Rei Kawakubo is the creative director of Comme des Garçons, which, despite operating according to an unconventional ethos rooted in raw creativity, she has grown into a business turning over $220 million a year. She never trained to be a fashion designer; instead she studied art and literature at Keio University. Perhaps as a result of this, Kawakubo has always followed the beat of her own drum, both commercially and creatively, and as a result is exulted by the industry as an icon of modernity who continues to make ripples across the fashion industry. She is also co-founder of cult retail destination Dover Street Market , which she and her husband Adrian Joffe established in 2004.